Privacy Policy

This Privacy Policy explains how Tequila Sunrise Tours collects, uses, and protects your personal information when you visit our website or book our tours. We are committed to protecting your privacy and ensuring the security of your personal data.

1Information We Collect

We collect information that you provide directly to us and information that is automatically collected when you use our services:

Personal Information

Full name
Email address
Phone number
Billing and emergency contact address

Booking Information

Tour preferences and special requests
Payment and billing information
Dietary restrictions and accessibility needs
Emergency contact information

2How We Use Your Information

We use the information we collect for the following purposes:

Process and manage your tour bookings
Communicate with you about your reservations
Provide tour services and customer support
Process payments and prevent fraud
Send booking confirmations and tour updates
Improve our services and website functionality

3Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

With trusted service providers who assist in tour operations
With payment processors to handle transactions securely
When required by law or to protect our legal rights
In connection with a business sale or merger

All third parties are required to maintain the confidentiality of your information and use it only for the specified purposes.

4Data Security

We implement appropriate technical and organizational measures to protect your personal information:

SSL encryption for all data transmission
Secure servers with restricted access
Strict access controls for employee data access
Regular security audits and updates

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but continuously work to improve our security measures.

5Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Right to access your personal data
Right to correct inaccurate information
Right to request deletion of your data
Right to restrict processing of your data
Right to data portability
Right to object to certain processing activities

6Cookies and Analytics

We use cookies and analytics tools to improve your experience and understand how our website is used:

Essential cookies for website functionality (always active)
Google Analytics cookies to track website usage, page views, and user interactions

Google Analytics

We use Google Analytics to collect anonymous information about how visitors use our site, including pages visited, time spent, and user behavior patterns

Analytics data helps us improve our website, understand popular tours, and enhance user experience

You can opt out of analytics tracking through our cookie consent banner or by disabling cookies in your browser

We respect your privacy choices. You can accept or reject analytics cookies at any time through our cookie banner.

7Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

We will notify you of any material changes by posting the updated policy on our website. Your continued use of our services after such changes constitutes acceptance of the updated policy.